Britannia Industries
Hide & Seek
TNH Verdict
2/6
CRITERIA MET
Hide & Seek cookies are a sweet processed snack designed primarily for taste and indulgence. While they contain no trans fat according to the label, they are high in added sugar and made with refined and processed ingredients, meaning they do not align with clean-label or minimally processed food standards.
Detailed Analysis
The TNH Standard
Criteria
Status
Reasoning
01
No Added Sugar
✕
Does not fit. The nutrition label shows high added sugar content.
02
No Artificial Colors & Flavours
✕
Partially fits. While it uses chocolate and flavouring ingredients, it is still a processed packaged biscuit with additives/flavouring agents.
03
No Trans Fat
✓
Fits. The label shows 0g trans fat.
04
No Harmful Preservatives
✕
Debatable. It is a processed packaged snack that may contain additives/emulsifiers commonly avoided in clean-label productsb
05
Clean Label
✕
Does not fit because of refined flour, added sugar, processed fats, and multiple processed ingredients.
06
Taste Good
✓
Subjective, but widely popular for its chocolate flavour and crunchy texture.